Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Wednesday, January 14, 2009
What If Dove Was A Graffiti Artist...
Someone is going round the Berlin underground putting photoshop stickers on the ads to lend some reality to the campaigns by highlight the fake nature of the imagery.