Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Monday, January 05, 2009
The First User Generated Movie
Things are getting collaborative: MySpace users have got together to make the first collaborative social networking movie called Faintheart. They've written the script, directed the action and played supporting roles and now the movie is set for general release on the 27th of January and on DVD on the 2nd of February.
This article from The Independent goes into a lot more detail about how this project came about and how democratic it was.
Here is the response that this has had on YouTube (note how some people have posted their auditions for the film on YouTube also).
Hat tip Nick Bennett
Tags: my space movie faintheart movie user generated movie giles rhys jones
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