Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, January 06, 2009
Israel Defense Force Go 2.0
Reported by Cattilas: Taking a leaf out of Obama's text book the Israel Defense Force has started a blog, a Twitter and a Youtube channel. Not sure if they will be as succesful.