This is great. How big Dave Armano cashed in on his social currency to help an abused family to raise money for a new apartment.
Scott Drummond has an excellent explanation of how the money was raised, how Twitter and other social media tools were used to spread the word and harness the collective good will of a network.From Servant Of Choas via Ogilvy newbie blogger Subbu.
1 comment:
Thanks for calling out the story, Giles. There are some interesting follow-ups. Would love your thoughts on it all.
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