Always a car crash. Funny - both haha and uhohh- points made by Lost in Tech on the mistakes
of integrating digital and traditional agencies.Essentially they are fundamentally different disciplines but don’t integrate, conduct, execute a skill/will cull and hire t-shaped people,. All parts of the black swan agency…
Interestingly you could replace digital with branded content, creative (in media agency), media (in creative agency), innovation or pretty much anything new and get the same result.
Tags: integrating digital and traditional agency of the future lost in tech giles rhys jones
4 comments:
the two will never merge, but co-exist with each other, more to the dismay of the traditionalist, who will wonder how could this be possible. Digital aint a discipline... its a matter of discourse...new techniques and a few bright kids
A very relevant post but what about the planning/strategy side?
Without having planners who understands digital you will often end up having a strong digital team not getting the support they should get because the planners are not able to give a direction.
Agree with Marcus that planning/strategy side seems to have been overlooked in this. Experience planning made sense to people back in '07...http://www.scottweisbrod.com/index.php/?p=18...wonder if that still holds true...
http://interactivemarketingtrends.blogspot.com/2007/07/experience-planning-advertisings-newest.html
the thing is you need all of these skills
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