Interactive Marketing Trends

Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.

Wednesday, January 07, 2009

7 Smart Strategies For Recession

7 reports from Ogilvy:

Digital In A Downturn

Optimising The Marketing Budget In Recession

The New PR

Turning Shoppers Into Buyers

Improving Sales Force Performance

Optimising Production Expediture & Creative Assets

How To Get More Effective Advertising

Tags: marketing+in+a+recession digital+marketing+in+a+recession ogilvy giles rhys jones


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3 comments:

Anonymous said...

Hi Giles,

thanks for sharing the papers but the last 4 downloads are redundant.

/S

2:04 pm
Giles Rhys Jones said...

stefan thanks. fixed.

4:16 pm
Anonymous said...

Thanks for fixing

3:27 pm

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Giles Rhys Jones
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I am curious about how to better connect brands and their audiences to drive business growth using emerging technology. I have worked across multiple disciplines and across a variety of sectors.
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