Wednesday, October 14, 2009

Augmented Reality Cereal Box



Breakfast will never be the same. Do you think they will do one for adults on the restorative effects of All Bran.....



29 comments:

Anonymous said...

Number one, the presentation was too slow. Number two, how many people would be late for work with that. Number three, how many kids would actually eat their breakfast. Cool interface, not so cool application.

Tive said...

I see coco-pops all over the table. But I love this. It's great.

Chris Rawlinson said...

Very impressive ! would love to use it on product where when you solve the puzzle/game you get a value add code for a related product (i.e. xbox game:- solve the game on the box and get a free theme/level voucher etc)

Victor said...

This is really sweet. The best interaction AR I have seen.

Anonymous said...

does anyone knows how does it works?

Kevin C Jones said...

AR isn't that tricky to do but they have done it very well with the orientation adjustments, makes me want to crack open the laptop and trump it :) . If anyone is interested in developing some AR at Twisted-studio.com we have a number of R&D teams working on mini implementations and would be happy to chat about proespective ideas to implement AR with brands.

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This box incredible with emotion sensor.

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Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.

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A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal.

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