Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, June 23, 2009
Mos Def Releases New T-Shirt Album
Rapper Mos Def is putting out his latest album, The Ecstatic, as a t-shirt.
The shirt has the cover art on the front, the track list on the back and a code to download the songs on the shirt’s hang tag.
Using the album as a marketing ploy, giving people a physical purchase.
What I want to know is why you didnt think to include the other side of this issue? There are so many things that youre missing here that I dont see how you could actually form an intelligent opinion on the subject. Its like you didnt even consider that there me be another side here. Im kind of disappointed.
That is actually impresive marketing idea. That would be a free add for him if they wear the t-shirt. You can get the t-shirts done for next to nothing these days.
6 comments:
Great info, i glad to see this blog, such an informative article, Thanks for share this.
This is a place for great inspiration, your blog is really interesting
This is a good album. Lets see what is coming out this year.
What I want to know is why you didnt think to include the other side of this issue? There are so many things that youre missing here that I dont see how you could actually form an intelligent opinion on the subject. Its like you didnt even consider that there me be another side here. Im kind of disappointed.
That is actually impresive marketing idea. That would be a free add for him if they wear the t-shirt. You can get the t-shirts done for next to nothing these days.
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