Thursday, July 31, 2008
Samsung Does Island Of The Lizard King On YouTube
Samsung just launched a sweet online campaign to promote it's supposed iPhone killer, the Samsung Instinct.
The campaign website invites you to Sell Out Your Family by putting a Samsung Instinct in your youtube video in return for $20. There is also a series of interconnected interactive short movies 'Follow Your INSTINCT' on YouTube which use annotations to connect them. Sort of like kinda the Island Of The Lizard King.
Love it. Hat tip Adverblog via whirledgital.
Tags: samsung instinct branded content youtube annotations giles rhys jones