Tuesday, July 21, 2009
Pick Your Knife Fight
Choose a Different Ending / Drop the Weapons campaign with the Metropolitan Police shows you how real people can turn away from violent crime.
This was recently peeked on MTV Base, no URL just the simple line: Search 'Choose a different ending'.
This then links through to a scenario based story on YouTube where you can decide on the outcome of your characters life. Choosing different scenarios lead to different outcomes.
Shocking at times, realistic throughout - the story-based model delves into the pressures / complications and implications of London's youth. It's authentic and compelling; a perfect way to approach the affected target groups....
Moving the media on from Samsung Island Of The Lizard King.
Hat tip Nick B.
Tags: droptheweapons knife crime youtube giles rhys jones