Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, July 17, 2009
Facebook Makes You Hero In Game Trailer
Much use is made of APIs that pull in details from one social platform to another.
This game trailer for Prototype asks for access to Facebook then uses the details and imagery to put you as the protagonist in the game.
Not a Facebook game or app but a game that uses Facebook. Neat. It would be great to levergae more of FB though: invite friends, post to profile, share etc....