Tuesday, June 16, 2009
Wimbledon - Strawberries, cream and augmented reality balls...
IBM Wimbledon Tennis Mobile Campaign
The IBM Seer Android is an innovative application being trialled at Wimbledon 2009, it takes a live video feed from the handset’s camera, and superimposes content and data associated with various points of interest into that video stream.
By making use of the T-Mobile G1/G2’s digital compass and precise GPS coordinates, the application offers a ‘heads up display’ to show the user what they are looking at. It augments this with other live data from the scoring systems and IBM scouts reporting from around the grounds, to give the user a comprehensive and dynamic insight into their surroundings.
Pointing the camera lens towards a court will not only identify the court number, but also display details about the current and subsequent matches.
Want to where the strateberries & cream stand is - done.
Any spare seats on court 12 - done.
Shortest queue at the loos - done.
Nice work from the guys and girls at Ogilvy.
Not just cool but fundamentally useful.