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Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Twitter username: @@ogilvy
Why do you deserve an award?: i harnessed ogilvy employees blogs to deliver a credible & representative voice to a large corporate & spread great marketing ideas globally
What were the objectives?: 1. to experiment, learn & walk the walk. 2. to spread & harvest great marketing examples, thoughts & opinions across geography & discipline
What have you achieved?: 16,500+ followers, #1 ad agency, 5%> unfollow rate, 1:1.5 RT ratio, positive anecdotal feedback & some good banter
Lovely example of crowdharnessing, location based advertising.
Tags: element geotag location based advertising google maps advertising giles rhys jonesExcellent website launched by the MoMA in New York to help visitors planning their visits at the museum.
Summer at MoMA connects to your Facebook profile, scans it, analyses it and matches your preferences in the social network with the experiences currently offered at the museum. In less than a minute you receive personal recommendations that you can add to your profile and send to friends.
Turning pervious social media on its head: Dont create an app to go on Facebook, use Facebook to power and personalise your content.
Here's an example from Go Figure titled The Past and Future of Information. I say "sort of" because no numbers were used to create it. It is openly unscientific.