Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, August 29, 2008
Mad Men Invade Twitter
Roger Stirling "No, bed is a replacement for whiskey sours. Or maybe the floor is a replacement. All depends on the amount of whiskey."
Good to see David Ogilvy getting in on the conversation trying to lure the characters to work at Ogilvy.
Also interesting to see the initial response from series owner AMC was to get Twitter to pull the feeds, then after a virtual ear bashing from fans, reinstate them. More here.
UPDATED: After reading D. Armano who found this from "We Are Sterling Cooper":
"Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it's not going away. We're your biggest fans, your die-hard proponents, and when your show gets cancelled we'll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don't treat us like criminals.
This site exists to catalogue the conversation around AMC's Mad Men and its fanbase across the social web. But it's just the beginning. 'We are Sterling Cooper' is a rallying cry to brands and fans alike to come together and create together."
My Ogilvy twitter here aggregates all the Ogilvy blogs and digital Verge news.
Tags: mad men twitter david ogilvy giles rhys jones
Thursday, August 28, 2008
More Madness From Ikea
More banner/widget 2.0 madness from the boys and girls at ikea. build on an idea that has been done to death - man in room - but distributed. nice
Tags: waiting for september ikea widget advetising giles rhys jones
Wednesday, August 27, 2008
PSP As Sales Presenter
Tags: stella sales presenter rivet lowe giles rhys jones
Monday, August 25, 2008
Spam On The Egomunications Channel
It basically means mentioning people in your blog posts/tweets or tagging them in facebook photos so they click in any alerts they have set up and read what you are saying about/to them.
I have a variety of Google Alerts set up one for one of our agencies: OgilvyOne. An alert arrived but I couldn't make out from the description what it was on about. I clicked through and got to a specific blog with the sort of random bunch of words and a pop up window that alerted me to the fact that I had several viruses on my machine and by installing this software I could yada yada... wankers but innovative wankers.
Tags: egomunications spam giles rhys jones
Friday, August 22, 2008
Visa Cocks Up Olympic Sponsorship
Unfortunately some marketing monkey thought it would be a great idea if Visa cards were the only card payment option at official Olympic venues.
This decision, which was not widely communicated before the Games (like that would have helped) and has caused issues not only with supporters but some faily influential coaches and athletes.
The decision smacks of corporate bullying at an event that is centred in "being open to everyone".
Recent reports have suggested that the negative PR has reached a level that people are widely talking about not getting Visa card as a result of this action.
As reported by Rohit, one of the Ogilvy/Lenovo bloggers at the event.
Disclaimer: Ogilvy have worked on American Express Cards for the past 25 odd years
Tags: visa olympic sponsoship bad advertising visa backlash giles rhys jones
How To Respond: Woods Walks On Water
A gamer discovered whilst playing "Tiger Woods 2008" the golfer could actually play a golf shot standing on water. He posted a video of it on YouTube, calling it "the Jesus shot".
EA could have responded with a PR statement, lawyers or simply ignored it.
Instead they decided to respond with a video of their own "its not a glitch".
It shows a great understanding of their target audience and will not doubt reach a much broader audience.
Hat tip Shailen Joshi.
Tags: tiger woods waling on water ea youtube response its not a glitch giles rhys jones
Thursday, August 14, 2008
Poacher Turned Gamekeeper: How Digital Became Traditional
But imagine my surprise when I went to talk to a digital creative director to sell some branded entertainment wares...."we are not ready for that entertainment stuff yet as we are still working on delivering the big site idea and all the content".
When did digital become traditional and wtf is branded entertainment if it is not content?!
Tags: branded entertainment giles rhys jones
Monday, August 11, 2008
All Ogilvy Bloggers
Adventures in Tokyo - Japan
Approvingly Lounging - Planning - UK
Attias - Fr
Benoit Octave - Belgium
Blog de Max - Costa Rica
Blogilvy - NL
Digital Influence Mapping Project - US
Digital Innovation - US
Digital Mix - Belgium
Digital Native - UK
Digital Watch China
Dirk Eschenbacher - China
FishTank News - UK
Flagged For Follow Up - US
Fluido - Italy
G Marketing - Fr
Harmless Bananas - Brian Koh - SG
Hypnotype - India
Influential Interactive Marketing - US
Inquiring Eyes - India
MisEntropy - India
Mister Dutta - HK
Navigator - Asia
Ogilvy PR BlogFeeds - US
Tech PR Nibbles - US
The Intersection - PR - US
The Open Room - SG
User Have The Power - Italy
Users Have The Power - IT
Vita in Community - Italy
Web Marketing - China
Whirlo - UK
Word of Mouth Marketing 2.0 - US
I have aggregated all the RSS feeds from the above into a single RSS feed via Yahoo Pipes and put into a Blog Widget, Alltop! & Twitter.
Tags: ogilvy twitter ogilvy yahoo pipe ogilvy blogs giles rhys jones ogilvy alltop
UK Top 50 Marketing Blogs
A new month and a new top-of-the-pops moment for marketing blogs - good to see Interactive Marketing Trends storm rankings...no wait...bugger...we are going down!
Anyway, listings show (from left) UK ranking (movement), Global ranking (movement), link to blog.
1 (-) | 41 (-4) | |
2 (+2) | 51 (11) | |
3 (-1) | 53 (-5) | |
4 (-1) | 58 (-2) | |
5 (-) | 76 (+1) | |
6 (-) | 85 (+11) | |
7 (-) | 97 (+5) | |
8 (-) | 109 (-6) | |
9 (-) | 128 (-9) | |
10 (-) | 144 (+13) | |
11 (-) | 176 (+4) | |
12 (+1) | 184 (+10) | |
13 (-1) | 214 (-23) | |
14 (+4) | 216 (+11) | |
15 (+1) | 220 (-) | |
16 (+1) | 221 (+1) | |
17 (-3) | 226 (-27) | |
18 (+1) | 232 (+10) | |
19 (-4) | 243 (-35) | |
20 (+2) | 261 (+44) | |
21 (+2) | 267 (+51) | |
22 (-2) | 280 (-2) | |
23 (-2) | 286 (+9) | |
24 (+4) | 312 (+38) | |
25 (NEW) | 315 (NEW) | |
26 (-1) | 316 (+8) | |
27 (NEW) | 318 (NEW) | |
28 (-2) | 322 (+7) | |
29 (-5) | 323 (-2) | |
30 (+3) | 325 (+98) | |
31 (-) | 338 (+44) | |
32 (NEW) | 339 (NEW) | |
33 (+5) | 341 (+115) | |
34 (-5) | 346 (+13) | |
35 (-5) | 366 (+9) | |
36 (-9) | 368 (-19) | |
37 (-3) | 381 (+45) | |
38 (+1) | 386 (+88) | |
39 (-7) | 389 (+10) | |
40 (NEW) | 399 (NEW) | |
41 (NEW) | 403 (NEW) | |
42 (+4) | 404 (+135) | |
43 (-6) | 425 (+29) | |
44 (NEW) | 432 (NEW) | |
45 (NEW) | 439 (NEW) | |
46 (-11) | 451 (-12) | |
47 (-11) | 453 (-) | |
48 (NEW) | 466 (NEW) | |
49 (NEW) | 478 (NEW) | |
50 (-9) | 495 (-) |
Tags: top uk marketing blogs uk advertising blogs uk adage power 150 giles rhys jones
Big thanks to the guys at spinning around (no14 on the list) for compiling this from the Adage Power 150 list. Via #20 on the list
Saturday, August 09, 2008
This Rocks: Commercial Internet Timeline!
The commercial web is about 5,000 days old and has fundamentally changed how we live, work and play. Every now and again something special occurs and spreads like wild fire. You know dancing baby, evolution, mad britney fan etc...
Dipity is a service that lets you make a timeline of anything and one of their users (BG K) created a timeline with all of those events.
Hat tip Patrick via 2020 London
Tags: internet timeline dipity commercial internet meme giles rhys jones
Google's Social Graph API
Keeping all those social sites up to date can be time consuming. Thank goodness Google has come to our aid with Social Graph API.
It’s a neat application that scours social sites on the web, gathers any contact lists that are publicly visible and makes them available for other sites.
Hat tip to Toby and the boys at Moving Brands
Tags: google social graph api moving brands social sites aggregator giles rhys jones
Thursday, August 07, 2008
Wednesday, August 06, 2008
Ford E-Paper Ad
It's not too flashy yet. "The order of the words will change," says Griffin. "There will be images that will turn on and off." The images are black-and-white in four shades of grey; a murky newspaper image, at best, but colored by a sheet of transparent, tinted plastic that will be fixed over the top.
Esquire can sell the e-paper covers at the standard cover price because of a Ford advertisement for the Flex, a crossover SUV, has "defrayed a lot of the cost," on a second sheet of e-paper on the inside cover.
Exclusive Olympics Content: At The Cost Of A Tag Line
In an interesting spin the Ogilvy bloggers out there are offering exclusive content for bloggers not at the Olympics in return for a Lenovo tag line or attribution and a link.
Visit Rohit to request to be part of this experiment.
Tags: lenovo voices of the olympics rohit lenovo olympics blogs giles rhys jones