In order to promote their Digital Marketing Event; Verge, Jordi Urbea head of the OgilvyOne Barcelona office put a young fellow, in a empty hotel room (sponsored by the hotel).
With no money, no credit cards, no food, no phone. He has to survive for 10 days, with the only help of a computer, and a internet connection. He is not allowed to go out of the room.
He has to get everything... bed, food, services, mobile phone, clothes, support from brands through internet. He has to convince people and brands to support him with goods, and everything.
He has been assigned tasks to do everyday: get a mobile phone, a bed, clothes, start a blog, a video camera, a viral video in youtube, speakers for his computer, tickets for Police concert, digital TV connection, etc…
The result of this experience will be shown at the event and if you want to see him, just go to thedigitalchallenge and ask him to do something.
London's event was last week and you can see footage and comments from the day.
Tags: ogilvy verge ogilvy giles rhys jones
2 comments:
It's a very clever idea. I think that's great. Looking forward to seeing what happens..
Very intersting post.
Success University
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