Friday, August 22, 2008

How To Respond: Woods Walks On Water

EA Games shows how to turn a potential problem into a humorous talking point.

A gamer discovered whilst playing "Tiger Woods 2008" the golfer could actually play a golf shot standing on water. He posted a video of it on YouTube, calling it "the Jesus shot".

EA could have responded with a PR statement, lawyers or simply ignored it.

Instead they decided to respond with a video of their own "its not a glitch".

It shows a great understanding of their target audience and will not doubt reach a much broader audience.

Hat tip Shailen Joshi.


1 comment:

Dan Hardiker said...

Now that's a 21st Century customer services response!

My respect level for them has been raised.