EA Games shows how to turn a potential problem into a humorous talking point.
A gamer discovered whilst playing "Tiger Woods 2008" the golfer could actually play a golf shot standing on water. He posted a video of it on YouTube, calling it "the Jesus shot".
EA could have responded with a PR statement, lawyers or simply ignored it.
Instead they decided to respond with a video of their own "its not a glitch".
It shows a great understanding of their target audience and will not doubt reach a much broader audience.
Hat tip Shailen Joshi.
Tags: tiger woods waling on water ea youtube response its not a glitch giles rhys jones
1 comment:
Now that's a 21st Century customer services response!
My respect level for them has been raised.
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