Wednesday, August 06, 2008

Exclusive Olympics Content: At The Cost Of A Tag Line

Lenovo's Voices of the Olympic Games project - in which Lenovo has given 100 Global Olympians the technology and support they need to blog their experiences in Beijing, and then aggregated all of their stories into one web site - is a great concept that I am looking forward to reading.

In an interesting spin the Ogilvy bloggers out there are offering exclusive content for bloggers not at the Olympics in return for a Lenovo tag line or attribution and a link.

Visit Rohit to request to be part of this experiment.


1 comment:

Don said...


May I suggest a link related to the Beijing 2008 Olympic Games?

Our site:

Title: Beijing Olympics

Please let me know if you want a link back.
Many thanks for your reply.

Best Regards,