Just about anyone who has a hobby, and certainly any bloggers, would have heard this fairly often, and a gamer almost daily (admittedly from his mum shouting up the stairs). Time is often cited as the valuable resource yet we seem to be rubbish at identifying what constitutes making good use of it. And according to Clay Shirky, TV is to blame:
The whole of wikipedia --every page, every edit, every talk page, every
line of code, in every language that Wikipedia exists in--that represents
something like the cumulation of 100 million hours of human thought.
And television watching? Two hundred billion hours, in the U.S. alone,
every year. Put another way, now that we have a unit, that's 2,000 Wikipedia
projects a year spent watching television. Or put still another way, in the
U.S., we spend 100 million hours every weekend, just watching the ads.
People asking, "Where do they find the time?" when they're looking at
things like Wikipedia don't understand how tiny that entire project is.
And as many of you will recognise there is the increasing trend of watching TV and using the computer. Do you think there are shows that stimulate creativity and those that don't. Wikipedia would have taken 150 million hours if they had been watching American Idol 2008.
Watch the video above or read the transcript.
Hat tip Rory & Damiano
Tags: clay sharkey wikipedia interactive marketing giles rhys jones
No comments:
Post a Comment