Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
This is a great deck Giles. It is definitely spot on the way digital thinking impacts marketing, but I don't think you can say "You're out of luck" to all of the non-engaging product categories out there.
We still need to prove we can sell counter tops and the perverbial soap through digital media -- ie run the ads and see the sales go up. It is happening.
1 comment:
This is a great deck Giles. It is definitely spot on the way digital thinking impacts marketing, but I don't think you can say "You're out of luck" to all of the non-engaging product categories out there.
We still need to prove we can sell counter tops and the perverbial soap through digital media -- ie run the ads and see the sales go up. It is happening.
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