OK so this is one I definitely wish I had thought of. We all know that companies never owned their brands. and that brands exist on ly in the minds of people.Everyone has a slightly different take on what it means to them and companies and their agencies can merely curate, hint and suggest.
There have been various attempts to visualise and harness this - the best one I have seen to date was the Cisco Wikipedia Human Network entry but this one has that beat.
Brandtag from Naked allows people to tag brands with word or phrase then presents them in a tag cloud.
Search by brand or I like the guess the brand from the tag game...
Hat tip Tom Baxter
Tags: brandtag brand tag naked commsgiles rhys jones
1 comment:
Very good idea this is perfect, actually at the beginning I didn't know what it was related to, but now I'm really happy knowing these strategies.
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