Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, May 16, 2008
Burma Appeal Video
The video was created in conjuntion with the Burma Arts council, Ogilvy Amsterdam, MTV Networks and Shilo - an Emmy award winning film producer and went live this morning.
It's being broadcast on the MTV Jumbatron in Times Square today and more information can be found at www.noneofusarefree.org.
Call to action could have been more prominent...
Tags: burma appeal viral advertising shilogiles rhys jones
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