What's Next In Marketing & Advertising

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Realtime Tag Cloud Of Your Brand

OK so this is one I definitely wish I had thought of. We all know that companies never owned their brands. and that brands exist on ly in the minds of people.

Everyone has a slightly different take on what it means to them and companies and their agencies can merely curate, hint and suggest.

There have been various attempts to visualise and harness this - the best one I have seen to date was the Cisco Wikipedia Human Network entry but this one has that beat.

Brandtag from Naked allows people to tag brands with word or phrase then presents them in a tag cloud.

Search by brand or I like the guess the brand from the tag game...

Hat tip Tom Baxter

Tags: brandtag brand tag naked commsgiles rhys jones

Now Thats (Branded) Entertainment!

therook_overview from OgilvyShanghai on Vimeo.

Great example of a fantastically intricate branded content campaign from the folks at Ogilvy Shanghai.

Tags: adidas branded+entertainment ogilvy giles rhys jones

Fiat Interactive Wall

Tags: fiat interactive wall giles rhys jones

Burma Appeal Video

The video was created in conjuntion with the Burma Arts council, Ogilvy Amsterdam, MTV Networks and Shilo - an Emmy award winning film producer and went live this morning.

It's being broadcast on the MTV Jumbatron in Times Square today and more information can be found at www.noneofusarefree.org.

Call to action could have been more prominent...

Tags: burma appeal viral advertising shilogiles rhys jones

May Top 10 UK Ad Blogs

Top 10 UK Ad Blogs

(Alexa World Ranking)
1 Scamp 259, 312
2 Adliterate 282,829
3 Behind The Buzz 412,945
4 Crackunit 423,871
5 Welcome To Optimism 434, 289
6 Only Dead Fish 462,723
7 Spinning Around 576,7893
8 TV's Worst Adverts 682,597
9 Interactive Marketing Trends 739,506
10 Fish N Chimps 801,466

Update on Scamps chart

Tags: top uk ad blogs scampblog giles rhys jones

All Your Trend Blogs In One Place

What do you call a blog roll of trend blogs?

A trendroll

Brought to you by the folks at Trendspotting, trendroll is a user generated trendblogs directory, which maps out the best trendblogs on the web. Submit your blog, people view, comment and vote for ones they find useful.

Feel free to drop by my entry and "scope" it or review the list below:

DESIGN (42)
TECHNOLOGY & GADGETS (47)
FASHION (77)
LIFESTYLE (50)
ECO (20)
SCIENCE & HEALTH (11)
STREET (36)
BUSINESS & WEB (5)

It will form part of TrendoScope, a trends discovery platform designed to offer the ultimate solution for Trends Spotting. Enjoy

Tags: trendroll trendspotting marketing trends giles rhys jones

Where do you find the time?

Just about anyone who has a hobby, and certainly any bloggers, would have heard this fairly often, and a gamer almost daily (admittedly from his mum shouting up the stairs). Time is often cited as the valuable resource yet we seem to be rubbish at identifying what constitutes making good use of it. And according to Clay Shirky, TV is to blame:

The whole of wikipedia --every page, every edit, every talk page, every
line of code, in every language that Wikipedia exists in--that represents
something like the cumulation of 100 million hours of human thought.

And television watching? Two hundred billion hours, in the U.S. alone,
every year. Put another way, now that we have a unit, that's 2,000 Wikipedia
projects a year spent watching television. Or put still another way, in the
U.S., we spend 100 million hours every weekend, just watching the ads.

People asking, "Where do they find the time?" when they're looking at
things like Wikipedia don't understand how tiny that entire project is.

And as many of you will recognise there is the increasing trend of watching TV and using the computer. Do you think there are shows that stimulate creativity and those that don't. Wikipedia would have taken 150 million hours if they had been watching American Idol 2008.

Watch the video above or read the transcript.

Hat tip Rory & Damiano

Tags: clay sharkey wikipedia interactive marketing giles rhys jones

GET SATISFACTION!!!

Not sure how many of you got this message with various spam filters around etc... maybe caps and exclamation marks was too much.

Or if you did respond but perhaps were after something a little more racy, I apologise.

Now this is a great concept - people powered customer service.

People talk about your product, company and services online in various public guises, in small niche news groups, on blogs, in game/world etc...

The more enlightened brands facilitate forums on their sites as a way to reduce FAQs, misinformation and telephone agent costs. Others sent lurkers into the blogosphere as outreach customer service. Others monitor these conversations to gather insight or and very few identify influencers and structure a way to speak to them.

Most do none of the above.

This site seems to tap into the trend and has come up with a platform to enable any company or individual to do this and aggregates it all in one place. Nice and simple. Sign up to keep track on the discussions around you or your brands or heaven fore-fend get involved.

Tags: getsatifaction.com giles rhys jones marketing trends customer service

Jan Leth: Conversations About The Future Of Advertising

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Tags: jan leth future of advertising giles rhys jones ogilvy dada data alpha beta cannes speech