Monday, February 04, 2008

NY Freezes - 2008 year of the Advertising Spectacle

New York Freezes: Lovely. People striving for experiences. This is what advertisers are up against. We need to develop advertising that you can feel and touch, that is real. We have seen elements of it with advertisers doing "the making of" and seeding it online pre-ad, as well as the rise of branded festivals and events - Sony bravia "Balls" was a particular example that allowed people to feel part of it. Snakes on a Plane and Cloverfield have also taken this participatory route. Maybe we should start a campaign for real advertising. Could 2008 be the year of the advertising spectacle?


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