Monday, October 16, 2006

You come here often?

Watching the big agencies trying to get with the digital program is often a bit likewatching a middle-aged married man hitting on a co-ed in a bar.

Paul Beelan has written a paper on Advertising 2.0. It explores the influence of technology in advertising, marketing and media, and the threats and opportunities triggered by the revolution of the new, social internet and how agencies will have to radically change to stay alive. Well worth a read.

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