Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Sunday, October 29, 2006
Nissan Puts Sentra Into Second Life
As promised last week, Nissan has just unveiled a Second Life extension of its campaign for Sentra. Here's the location's SL URL, and here are more details from Giff at Electric Sheep. A giant vending machine with very realistic action. The machine dispenses Sentras. The car itself is driveable.