Thursday, October 26, 2006

Mentos & Diet Coke Sponsor Video Clips

On May 31, Fritz Grobe and Stephen Voltz posted a video clip about the explosive results of combining Diet-Coke & Mentos explosion on Revver. The video has been seen over 6 million times and has inspired thousands of imitators.

Mentos were quick to capitalize on the publicity, posting the pair's video on their home page and sending them hundreds of free Mentos candies to continue producing the clips. But Coca-Cola appeared to remain distant from the videos — until this week.

More on Ogilvy Digital Mix

1 comment:

chamachama said...

Japanese langueage バックシャン backshan

It sees instinctively turning around when it dresses, it behaves, and the woman with beautiful appearance to walk is seen.
After there is a word beautiful backing in Japan, the woman with beautiful appearance is said.
Will you think it is too good somehow though it is not used now?