Thursday, October 26, 2006
Mentos & Diet Coke Sponsor Video Clips
On May 31, Fritz Grobe and Stephen Voltz posted a video clip about the explosive results of combining Diet-Coke & Mentos explosion on Revver. The video has been seen over 6 million times and has inspired thousands of imitators.
Mentos were quick to capitalize on the publicity, posting the pair's video on their home page and sending them hundreds of free Mentos candies to continue producing the clips. But Coca-Cola appeared to remain distant from the videos — until this week.
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