Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, October 17, 2006
itv ads will never work
Essentially iTV ads tried to narrowcast through a broadcast channel, budget structure and creative mindset. The idea is sound - offering interested parties more indepth ans engaging content but the execution very poor. Consequently expensive for massive wastage and limited actual engagement with responders.