Tuesday, May 26, 2009
Lux Missing The Entertainment Mark?
Take two bottles into the shower?
Why do an ad and branded entertainment when you can cram them both together and do a weird/rubbish hybrid.
Sort of like bractical (brand and tactical) ads of the past this advertainment travesty is for Lux.
Decide what it is you want to do and stick to it.
Tags: branded entertainment lux jwt giles rhys jones