Tuesday, May 26, 2009

Lux Missing The Entertainment Mark?

Take two bottles into the shower? 



Why do an ad and branded entertainment when you can cram them both together and do a weird/rubbish hybrid. 

Sort of like bractical (brand and tactical) ads of the past this advertainment travesty is for Lux.

Decide what it is you want to do and stick to it.

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1 comment:

stosh1270 said...

Interesting approach however, the long format is challenging for today's media prolification. BMW succeded early in the stage with its long format web series with Clive Owen as it was new and an innovative use of the web/video capabilities. Today I am not sure if users will sit through seven minutes plus for hair conditioner or the product which message was lost in the top secrecy plot.