Via BBH labs who muses: In a world of frenetic recycling, mash-ups, re-tweeting and outright imitation I wonder how we can find more left-field thinkers and, as importantly, allow them to flourish when we find them? Does the sharing of everything, all the time, with everyone, combined with the sheer volume of stimulus that assaults us, result in the lobotomizing of the renegades, the free spirits, the natural geniuses? The natural evolution of average. Not survival of the fittest so much as survival of the most popular.
There is increasingly a need for advertising to find a way to pay for people to zag whilst others merely zig...
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