Monday, May 18, 2009
Advertising Evolution 2
A couple of years ago I wrote about the evolution of the marketing agency. With their collobaorative, partnership and sharing model Anomaly were the leaders at the time, and I am still a big fan.
However things are moving on so I am cooking up a new plan:
Take a couple of elements from last year's 7 models for agency survival, roll in some crowdsourced creative. Don't bother baking but serve immediately and heat as you go.
People like blur marketing & addictlab are essentially starting a distributed agency. They claim ultimate flexibility, responsiveness and best of breed.
I can't help but feel this is fine for quick projects but something with more depth, something that requires an indepth understanding of the brand and the audience. Something international and ongoing. Can the new breed offer this, at any scale on and ongoing basis. A big network agency.
Happy to be proved wrong but I feel we need a combination of both. It looks like this. Maybe.
Tags: giles rhys jones