Monday, May 11, 2009
Is Advertising Going Backwards?
The 30 Second TV/Internet ad?!
"This summer ShortTail Media will initiate a beta test of what it’s calling the Digital 30 (D30), a full-screen, deliberately intrusive placement built to showcase traditional 15- and 30-second TV spots. But unlike most Web video ads, the D30 loads between Web pages much like an interstitial."
Er...it's a TV ad online.
I particularly like the use of the word intrusive.
Tags: giles rhys jones