Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, September 12, 2008
Off On Holiday Despite XL Going Into Administration
XL Leisure Group went into administration in the early hours of Friday with debts of £143 million, leaving 85,000 tourists stranded abroad and another 200,000 holidays written off. Some of the industry's biggest names, including Sir Richard Branson and the British Airways chief executive Willie Walsh, responded with predictions that the credit crunch and crippling fuel costs would bankrupt more airlines, travel agents and package firms in the coming months. ----------------------------------------- Stellathomas Viral Marketing
1 comment:
XL Leisure Group went into administration in the early hours of Friday with debts of £143 million, leaving 85,000 tourists stranded abroad and another 200,000 holidays written off. Some of the industry's biggest names, including Sir Richard Branson and the British Airways chief executive Willie Walsh, responded with predictions that the credit crunch and crippling fuel costs would bankrupt more airlines, travel agents and package firms in the coming months.
-----------------------------------------
Stellathomas
Viral Marketing
Post a Comment