Ogle a gorgeous male model, possibly save your life and raise money for a great cause?
120 UK women are diagnosed with breast cancer every day. So to encourage ladies to take note of this important issue, Ogilvy produced a film demonstrating how to check your breasts – with a difference.
The film, along with e-mail and display advertising, directs you to a microsite where visitors can have more fun with Tommy, get tips on being breast aware, find out what Cancer Research UK are doing to beat cancer and make a donation. Donors will receive a digital desktop calendar with a photo of Tommy for every month of the year.
Don't be downhearted guys, in a classic Dove Evolution move, his abs were enhanced by make-up.
Tags: cruk breast cancer awareness week ogilvy giles rhys jones
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