Poacher Turned Gamekeeper: How Digital Became Traditional

"We are not ready for the digital bit yet as we have not defined the big idea", the classic brush off from traditional agency folk, which, though once rife is starting to die off.

But imagine my surprise when I went to talk to a digital creative director to sell some branded entertainment wares...."we are not ready for that entertainment stuff yet as we are still working on delivering the big site idea and all the content".

When did digital become traditional and wtf is branded entertainment if it is not content?!

Tags: branded entertainment giles rhys jones