Samsung just launched a sweet online campaign to promote it's supposed iPhone killer, the Samsung Instinct.
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Love it. Hat tip Adverblog via whirledgital.
Tags: samsung instinct branded content youtube annotations giles rhys jones
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Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
OK, so here is where I get my digital mojo: igoogle feeds - more suggestions welcome.
1. "Marketing Blogs" on your Google homepage »
2. "Trends" on your Google homepage »
3. "Research" on your Google homepage »
4. "Mktg Publications" on your Google homepage »
5. "Creative juice" on your Google homepage »
5a."Ogilvy" on your Google homepage »
Tags: ad trend feeds interactive marketing feeds igoogle marketing tabs giles rhys jones
This or BMW films?
Cost $5 Million apparently. No figures for the media spend.
Money well spent.
Tags: BMW Films branded content giles rhys jones