Friday, July 18, 2008

Holiday Inn TV Show

The Third Act, Digitas' branded content arm just launched the second season of The Smart Show for Holiday Inn Express last week. BeetTV interviewed VP/Creative Director Ben Jones.

Interesting to see that they have a distribution partnership with TripAdvisor which could significantly expand the show's traffic after the first show "didn't get the reach" they wanted. Produced in conjunction with Endemol USA.

PS. I have just watched a couple of episodes and to be honest it is pretty shit.



Anonymous said...

This could have been much better if they had partnered with the ad agency that came up with the initial campaign. The Smart Show just isn't that smart.


This is a great post Dmitry. I just had one of the ‘Doh!’ moments and ran back to correct my own site before publishing my comment. You see my own comment form did not match what I’m about to advise. I get less comments than you, so never noticed any problem. I’ve changed it now anyway so here goes.