Friday, July 18, 2008
Holiday Inn TV Show
The Third Act, Digitas' branded content arm just launched the second season of The Smart Show for Holiday Inn Express last week. BeetTV interviewed VP/Creative Director Ben Jones.
Interesting to see that they have a distribution partnership with TripAdvisor which could significantly expand the show's traffic after the first show "didn't get the reach" they wanted. Produced in conjunction with Endemol USA.
PS. I have just watched a couple of episodes and to be honest it is pretty shit.
Tags: the third act digitas travel branded content giles rhys jones