The Third Act, Digitas' branded content arm just launched the second season of The Smart Show for Holiday Inn Express last week. BeetTV interviewed VP/Creative Director Ben Jones.
Interesting to see that they have a distribution partnership with TripAdvisor which could significantly expand the show's traffic after the first show "didn't get the reach" they wanted. Produced in conjunction with Endemol USA.
PS. I have just watched a couple of episodes and to be honest it is pretty shit.
Tags: the third act digitas travel branded content giles rhys jones
1 comment:
This could have been much better if they had partnered with the ad agency that came up with the initial campaign. The Smart Show just isn't that smart.
Post a Comment