Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, June 06, 2008
UK Digital Penetration Index
Courtesy of Deloitte's Digital Index. It measures, tracks and explains changes in the consumer take-up of 12 digital products and services, spanning technology, media and telecommunications.