A new report out shows that over half of the UK (57%) watch at least 1 hour of recorded or on demand TV a week. A third of them watch at least 3 hours.
About half of online UK residents (48%) have watched video or TV on the internet, with the vast majority using internet-based TV services for on-demand viewing (70%).
Women watch more on-demand or recorded TV than men (58% vs. 55%)
16% use internet catch up services such as the BBC iPlayer.
Most people watch internet TV or video in their home office or study (68%), followed by a communal room at home (39%) and then at work (20%). (Multiple responses allowed per user.)
The biggest drivers that would encourage more people to watch internet TV or video are more free content available (56%), quality of picture (47%) and the ability to watch internet video on a TV screen, rather than a computer (38%).
In terms of content, news (24%), entertainment (27%) and short videos (42%) are the most popular type of content to watch on computer rather than on TV.
Full PDF report tables here and slightly more digestable version here.
Tags: online tv internet tv video online giles rhys jones
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