Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
The question probably never occurred to viewers in the 1970s and 1980s, butsuddenly it is highly relevant: exactly how much worthwhile entertainmentcontent was there in shows like "Charlie's Angels," "T. J. Hooker," and "Starskyand Hutch"?
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