Sony exec sees user generated 7 Minute Soporanos on youTube loves it and...
In June Sony Television is planning to introduce an Internet-based service called the Minisode Network, initially offering 3 1/2 to 5 minutes versions of 1970s and '80s TV shows, initially exclusively on MySpace.
The network will consist of a lineup of tightly edited versions of shows lifted off the shelves of Sony's television library. These are not clips of the shows, but actual episodes with beginnings, middles and ends, all told in under six minutes.
See Bill Carter's New York Times story on Sony's planned Minisode Network which starts:
The question probably never occurred to viewers in the 1970s and 1980s, but
suddenly it is highly relevant: exactly how much worthwhile entertainment
content was there in shows like "Charlie's Angels," "T. J. Hooker," and "Starsky
and Hutch"?
Via tv.blogilvy
Tags: sony minisodes mobisodes giles rhys jones tv
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