Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, May 25, 2007
Words to Hyperlinks to Hyperwords.
Hyperwords allow all the text on the web to become interactive, not just links. Simply select any word and choose a command; References, Search, Email, Conversion, Translation etc...
A great utility and potential opportunity for brands to get involved to add value.