Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, January 02, 2007
Media Buying 2.0
"In this new media world companies can’t pay for prime time spots, they must earn them instead." Don Tapscott, Wikinomics.
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