You: Person of the Year and now this....Power to the people indeed... Alka-Seltzer, Frito-Lay, the NFL and Chevrolet have all commissioned spots created by amateurs to run during the Super Bowl traditionally where TV agencies get their biggest moment to shine creatively in America.
Left: Kiley Moorefield, right, and Tyler Lesch pitch their idea for a Chevy Super Bowl ad
Ad Age Agency of the Year: The Consumer John Doe Edges Out Jeff Goodby
NEW YORK (AdAge.com) -- That the most important piece of commercial content of 2006 was created by a juggler named Fritz Grobe and lawyer Stephen Voltz, and distributed on a website called Revver, is a sign of our times.
Compressed into "The Diet Coke & Mentos Experiment" sensation is the key question that gnaws -- or should be gnawing -- at just about anybody who wants to sell their product to consumers in the 21st century: Should I try to get my consumers to do something like this?
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