Users fill out a profile and can select an advertiser application to feature on their page from the Bebo Widgets gallery.
This power places huge emphasis on advertisers to be relevant and deliver value add so it doesn't feel like marketing but well targeted and engaging content.
Bebo is readying the launch of its first advertiser widgets, small Web applications users can embed in their personal Web pages.
The social network last week began allowing users to embed miniature Web applications into their profile pages, letting them choose from three photo-sharing widgets from Slide, Photobucket and Rockyou. Bebo plans to build a collection of widgets users can choose to add to their profiles.
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