Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, January 12, 2007
Dove Asks Users for Ads
Dove hops on the consumer-generated-ad-contest hype assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.