At the OgilvyOne NY Verge Conference they launched OgilvyTransient: a go anywhere do anything team of brand editors, film makers, storytellers, planners and creative. Putting the story telling and content back into marketing comunications.This is not a very revolutionary concept but over the past 50 odd years the art of story telling to engage with the audience seems to have fallen out of favour in advertising circles. Thankfully we are however being forced to shun shallow one hit, broadcast tactics in favour of entertaining or useful, episodic and collaborative converations.
Tags:OgilvyOne Ogilvy verge
1 comment:
With this idea are trying to find new ways of marketing online, I like the idea is very good that every day will change the ways of pleasing the public.
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