As any new format this response and impact will reduce over time as this becomes the norm and richer formats develop.
Monday, November 13, 2006
Power of Video Ads on the Web
As broadband becomes more prominent, video content — both marketing as well as user-generated — is beginning to proliferate. A Dynamic Logic Report based on 101 measured video ad campaigns, show that video ads perform well. On average generating an average increase in Online Ad Awareness of 18 percentage points — 10.1 points above the norm.
As any new format this response and impact will reduce over time as this becomes the norm and richer formats develop.
As any new format this response and impact will reduce over time as this becomes the norm and richer formats develop.
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