Monday, November 13, 2006

Power of Video Ads on the Web

As broadband becomes more prominent, video content — both marketing as well as user-generated — is beginning to proliferate. A Dynamic Logic Report based on 101 measured video ad campaigns, show that video ads perform well. On average generating an average increase in Online Ad Awareness of 18 percentage points — 10.1 points above the norm.

As any new format this response and impact will reduce over time as this becomes the norm and richer formats develop.

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