Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Wednesday, November 01, 2006
Andy Warhol 2.0
Warhol said "Eveyone will be famous for 15 minutes". But in this connected, long tail, customer generated content, free distribution world it is more like: everyone will be famous for 15 people. it has been quoted many times and attributed to many people but is a craking quote.