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The shirt has the cover art on the front, the track list on the back and a code to download the songs on the shirt’s hang tag.
Using the album as a marketing ploy, giving people a physical purchase.
Nice work...more here.
Via @donmak
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Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
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