Saving The Planet Is A Pain

I am currently blogging at the 360 Digital Influencing offering. It is part of the Green Power Conferences program.

Posts include:

How SMBs can make a big difference

Chivas optimise their supply chain to save 26m

Lazy or irresponsible where do I go

Saving the planet is a pain

Rohit Bhargava from Ogilvy PR is also there.

Tags: environment, ogilvy PR ogilvy giles rhys jones green power 360 digital influence

Words to Hyperlinks to Hyperwords.

Hyperwords allow all the text on the web to become interactive, not just links. Simply select any word and choose a command; References, Search, Email, Conversion, Translation etc...

A great utility and potential opportunity for brands to get involved to add value.

Thanks to Vincent Thome.

Adliterate = Marmite? Kill Brainstorms

Love it or Hate it but adliterate knows how to stimulate a debate. This time a rallying cry to bring kill brainstorms. Many are weighing in on boths sides here but often seems to miss the point. My comment below:

brainstorming = structured conversations.

dont rubbish what it it, rubbish what advertising has done to it - post it notes and powerdots have got in the way of conversations.

get a bunch of bright people in a room and you can generate something powerful. creative + planner? no. it should be more like, creative, planner, tech, media. even better if is not in a room.
isnt this much of what blogging is all about...

darwin was all for wrong turns, bad ideas and building to get to the right answer.

Tags: adliterate giles rhys jones brainstorms

Advertising & Consumer: The Break-Up Video

Microsoft's take on the changing relantionship between advertiser and consumer. Simple yet effective film that captures what many of use have been banging on about for the last 10 years or so. See bring the love back for more.

Tags: the break up advertising giles rhys jones

AIS Rubbish Fairtrade Quality

"Apologies for the rubbish tea and coffee, we've sadly done the right thing and started using Fair Trade."

Archibald Ingall Stretton strike the wrong note in a recent all agency meeting with this poster.

Tags: AIS

Update: AIS response & commentary on Amelia's blog

Saatchi & Saatchi ebay job auction

Saatchi & Saatchi ebay job auction neat way to use unique channels.

1 day and 18 hours left, current bid at £1,311.00.

"You win the auction and you're in - you will not be expected to pay the money obviously." Was the response to the equally obvious question.

Tags: saatchi ebay job auction

Winners Announced: World's Best Presentation Contest

Winner of the World's best Presentation contest on SlideShare.net was a version of the Did you know I posted a few months ago. Good to see it getting the design treatment it deserved.

Big shout out to Ogilvy's own Rohit whose presentation titled "The 25 Basic Styles of Blogging ... And When to Use Each One" it was awarded an honourable mention prize by the judges of the event.

Tags: worlds best presentation slideshare giles rhys jones rohit bahrgava ad+trends

5 Minute TV Shows

Sony exec sees user generated 7 Minute Soporanos on youTube loves it and...

In June Sony Television is planning to introduce an Internet-based service called the Minisode Network, initially offering 3 1/2 to 5 minutes versions of 1970s and '80s TV shows, initially exclusively on MySpace.

The network will consist of a lineup of tightly edited versions of shows lifted off the shelves of Sony's television library. These are not clips of the shows, but actual episodes with beginnings, middles and ends, all told in under six minutes.

See Bill Carter's New York Times story on Sony's planned Minisode Network which starts:

The question probably never occurred to viewers in the 1970s and 1980s, but
suddenly it is highly relevant: exactly how much worthwhile entertainment
content was there in shows like "Charlie's Angels," "T. J. Hooker," and "Starsky
and Hutch"?

Via tv.blogilvy

Tags: sony minisodes mobisodes giles rhys jones tv