Cisco though Ogilvy and Neo have just put their video ad on 3 mobiles as a pre-roll on selected content. OK, OK so it is old ways to use new media. But still an innovative way to get video based content into the hands of a very well qualified audience.
Disclosure: Ogilvy is Cisco's agency though i did not work on the project
Tags: cisco giles rhys jones mobile ogilvy pre-roll advertising
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